>>So Ji Sub@Infinity Challenge [allkpop] [again :) ]

So Ji Sub to continue his special series on ‘Infinity Challenge’ next week

Fans of So Ji Sub will be excited to hear that the actor will be making another appearance on MBC’s variety program, ‘Infinity Challenge‘!



On August 9th, producers of the show confirmed, “So Ji Sub will be joining the recording for ‘Infinity Challenge’ next week.”


Fans received a hint about So Ji Sub’s appearance during a preview in the last episode, when captions read, “Coming soon, summer break special So Ji Sub series. To be released mid-August.”


When asked why the following episode wasn’t a continuation of So Ji Sub’s other episode, producers revealed that Jung Jun Ha was injured with a 7 cm cut and had to be put into an arm cast because he dove incorrectly into the waters. As such, they still had footage they needed to shoot.


Netizens commented, “Will we be able to see his abs again?”, and “I’m so happy we’ll be able to see So Ji Sub’s variety skills again!”
http://www.allkpop.com/2011/08/so-ji-sub-to-continue-his-special-series-on-infinity-challenge-next-week

>>So Ji Sub@Infinity Challenge MBC

~From : anellini.blog~

>>So Ji Sub@New pic So-net

http://www.so-net.ne.jp/sojisub/board/  &Thanks dear Lusi ^_^

>>So Ji Sub@Brand Vivien

Lingerie Brand Gambles on Heartthrob So Ji-sub.

Hallyu star So Ji-sub has been chosen as the new face of women's lingerie brand Vivien, making him the first man to ever model for a women's lingerie brand in Korea.

Even in the lingerie industry, it is a brave move as brands usually covet only the very top actresses to feature in their advertisements in order to draw attention from female consumers. Vivien is hoping its radical departure from convention will succeed by appealing to women from an emotional rather than sensual standpoint.


So, the former STORM jeans model whose pan-Asian appeal saw him star in the Chinese romantic comedy "Sophie's Revenge" with Zhang Ziyi two years ago, has lately been sought by companies to boost their sales. He has so far modeled for smartphones, IT products, electronic home appliances, consumer goods and beverages. Vivien's decision to use him confirms his position as one of the most sought after models in the country.


Meanwhile, So has been busy in recent months opening up his own coffee shop on July 22. Named partly after his management agency 51K, the cafe is located in Apgujeong-dong, in southern Seoul.


His latest movie role, a tragic love story about a former boxer who falls for a woman who is losing her eyesight, is slated for release this fall. The movie, "Only You", is likely to continue to add to his fan base of female audiences -- and consumers of lingerie.
http://twssg.blogspot.com/2011/08/news-lingerie-brand-gambles-on.html

>>So Ji Sub@ By Vivian

So Ji Sub, women's underwear, 'Vivian' advertising model

Talent Namyoung ㈜ Vivian Ji Sub (photos), women's underwear brand 'Vivian' s advertising model, said yesterday it has selected. First paper of the major lingerie companies, TV, theater, and major advertising for the media was giyong famous male model. Founded in 1973, Vivian's past advertising models were also all women.

Until now, proud, confident woman Vivian side to the consumer through a model that evokes donggyeongsim writing strategies introduced came. Advertising does not differentiate it from other companies, but at the discretion giyonghae The male model will have to deliver the brand's image.
Google translation : http://news.nate.com/view/20110805n01159

>>So Ji Sub@Spokesman for women's underwear, South Korea's first

SJS as a spokesperson for women's underwear, South Korea's first



2011/08/04 (Thu) 14:31


SJS current endorsement from the lingerie brand Vivian, has become the brand's exclusive spokesperson.


Has always been a top actress to speak by the women's underwear, the actor got the endorsement, which is the first time in Korea. Sojisub first endorsement lingerie, and he shot underwear ads in the past, let him show concern was for their own image of a woman's emotional true man.


Vivian publicity department Jinke Zhang explained that "in the ad does not directly introduce our underwear, male model is sufficient only to show what you want", "This ad, like SJS can allow himself to love Like a woman-glorious, Vivian allow women to fully show their charm, we are such a feeling, that sense of visual pleasure to convey our idea of ​​information. "


In addition, the company included SJS (51K) name, including "TOSOMEPLACE By 51K" 22 at the opening of Apgujeong, SJS has suddenly appeared in the , in order to play their own variety. This fall, he will also talk about a man and a sad love story between the blind woman's film "only you> in order to return to the role of boxer screens.

From :http://tieba.baidu.com/p/1163866632 by :innolife
google translation

>>So Ji Sub@ VDO MBC Infinity Challenge

~Thanks 51sosa~

~thanks 009iK1~

~Thanks makishan51~