So Ji Sub, women's underwear, 'Vivian' advertising model
Talent Namyoung ㈜ Vivian Ji Sub (photos), women's underwear brand 'Vivian' s advertising model, said yesterday it has selected. First paper of the major lingerie companies, TV, theater, and major advertising for the media was giyong famous male model. Founded in 1973, Vivian's past advertising models were also all women.
Until now, proud, confident woman Vivian side to the consumer through a model that evokes donggyeongsim writing strategies introduced came. Advertising does not differentiate it from other companies, but at the discretion giyonghae The male model will have to deliver the brand's image.
Google translation : http://news.nate.com/view/20110805n01159